For the first time, EllaFashion will present its digital labelling system for fashion retailers on stand 12A01

Madrid, Spain – September 8, 2015: EllaFashion today announces it will be exhibiting at the international fashion tradeshow Momad Metrópolis, to be held in Madrid, Spain, from September 11th -13th, 2015.

Momad Metropolis is the largest fashion exhibition for textile, footwear and accessories in Spain and Portugal. It brings together over 1,200 brands and exhibitors, as well as thousands of visitors from more than 70 different countries. MariElla Labels Oy company has chosen this prestigious show to exhibit its unique labelling solution.

The rise of e-commerce, showrooming, manual pricing errors, creating a truly omnichannel experience, shoplifting – EllaFashion understands both the everyday challenges that fashion retailers face, as well as the need to refine and enhance overall business strategies in line with the changing landscape of this fast-moving and competitive industry.

A trademark of the Finnish electronic technologies MariElla Labels Oy, which was founded in 2006 offers a unique EllaFashion electronic price tag solution for apparel. Designed in close cooperation with retailers, its digital price tags – built with e-paper technology – ultimately enable forward-looking fashion retailers to become more profitable by bringing the benefits of digital into physical stores.

These electronic price tags can easily be integrated into with a store’s legacy, back-of-house IT system, allowing for immediate, automatic price updates to all apparel on the shop floor with just a click of the button. This allows retailers to always ensure prices are matched across all platforms without significant manual effort, fulfilling the modern customer’s expectations and helping support a better omnichannel experience. They also allow retailers to enact dynamic pricing – so should sales for a particular product be down, a retailer can respond by immediately implementing promotional pricing, thus driving-up demand.

EllaFashion’s price tags also allow a store to take inventory in real-time. The ability to receive accurate, immediate inventory data means that stores can free up stock space; or track which items are selling fast and need to be replenished, thus reducing the likelihood of being ‘out of stock’ and losing revenue opportunities.

In addition, the price tags can be adapted to meet the unique requirements of an individual store, including incorporating brand marketing and logos onto the tags. Furthermore, should shoplifting be a particular challenge, it is fully integrated into legacy anti-theft systems to provide an additional layer of security.

“Spain is well known for having an exceptionally dynamic, innovative and ground-breaking fashion industry, both with regard to luxury brands and high-street chains. It was therefore an easy decision to choose to present our solution – for the very first time – at Momad Metrópolis,” said Niclas Qvist, Vice President, Global Sales & Marketing from MariElla Labels Oy. “We are looking forward to meeting visitors and exhibitors from all over the world, and showcasing how, through bringing the benefits of digital into brick-and-mortar stores, EllaFashion can revolutionise stores and help secure a healthier bottom-line.”

About EllaFashion (

MariElla Labels Oy’s EllaFashion is an electronic pricing solution developed in close cooperation with fashion retailers, for fashion retailers. With the benefit of our digital pricetags, EllaFashion’s customers can achieve maximised sales, profits and margins by automatically updating prices, enacting dynamic pricing, creating a truly omnichannel environment, taking real-time inventory, and improving their anti-theft security systems.

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