One good way for retailers is to make the online purchases available in the nearest brand store, with in only a couple of hours. While customers are picking the goods from brick and mortal, there is a brilliant possibility for cross selling.

To get that mechanism retailers need to have two things in place: inventory accuracy and competitive pricing both in the online as well as in the physical store.

Real-Time Inventory with EllaFashion Smart labels
In a world of omnichannel, product availability is the king to serve the customers even better. Therefore, accurate stock data is vital for retailers to successfully offer omnichannel services to the consumers. Inventory accuracy enables retailers to focus on the most important part right from the start – raising the stock accuracy in the stores and gaining full control over the inventory through item-level visibility. Upon implementing EllaFashion the accuracy will be raised up to 97%. EllaFashion labels provide the inventory data as often as needed.

Dynamic Pricing Enables the Same Price in all Channels
Changing of the prices is seen as an extra cost, but it could be an active element managing the sales and profits. In online stores it’s easy to adjust the prices by just one click and customers are used to see different prices during Black Friday or Season’s sale. Now the same is available for brick and mortal through EllaFashion labels.

Pricing Problem Solved through all Channels by EllaFashion Solution
With EllaFashion Solution the pricing and especially the updating of them, will be solved. With the same effort that putting on the RFID rollout to increase inventory accuracy, you can take EllaFashion Solution in use and get the benefit of Dynamic Pricing and Anti-theft at the same time. Most important is, that the stores report a significant sales increase due to better management of inventory and more attractive pricing.

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