Digital Price Tags

EllaFashion Solution is an electronic pricing solution developed in close cooperation with retailers, for retailers. The ongoing dialogue enables continuous learning and further development of the solution.

EllaFashion Solution consists of price displays, two-way radio equipment and controller software.

The superior visual and functional properties of EllaFashion Solution make it an attractive choice for most different environments; from an exclusive boutique to outlets and anything in between. Retailer saves money and receives a reliable tool for maximizing sales, profit and margins.

EllaFashion Solution is based on e-paper technology to answer the true needs of retail business:

  • MariElla Labels electronic label displays the price but does not attract unwanted attention. Customer experience will not be tarnished by questions of expensive pricing technology being added into product prices.
  • MariElla label is light-weight, small and energy efficient. It is a long-term and ecological alternative to competing products.
  • EllaFashion labels are attached directly to garments, same way as paper based labels.
  • EllaFashion labels have built-in anti-theft feature.
  • MariElla Solution confirms price changes. Personnel won't have to go around checking if price updates were successful.
  • No server required. Start-up is easy and economical.

EllaFashion label activation



Two-way communication

The functional and visual properties of EllaFashion are by far superior to any competing alternative. The price labels combine the best qualities of an electronic and paper label: e-paper technology enables the paper-like look. The labels are light-weight and attachable to almost anything.

EllaFashion Solution consists of wireless labels that are customized to fully support the brand and convey the exact message in stylish way. At the same time the labels contain several features in addition to displaying the price, for example discout percentage and original price. Not forgetting the anti-theft or inventory features.

Getting started with the system is easy. Once the label is registered and attached to clothing it is fully operational.

All the features in minimum size

The mini-label is our newest solution: lightweight, small price label with all features. Our mini-label includes dynamic pricing, RFID, Antitheft (including AM), ready to use.

mini electronic price label
Mini tag is the newest model in our unique digital price tag family. This lightweight and small price tag includes dynamic pricing and and can be equipped with RFID or attachable anti-theft (including AM).



EllaFashion Solution offer complete a complete omnichannel package including easy-to-use equipment for price tag usage.

EllaDesk Station is a desktop device for POS, to be used with EllaFashion Price Tags. A device for adding or deleting price tags and updating data from EllaController database to EllaFashion Price Tag display.

EllaHandheld is a portable device for adding or deleting price tags to the EllaController database.

omnichannel equipment



Two-way radio system is scalable to fit all types of stores. There's no need for "line-of-sight" between the labels and the transmitter. No need to reconnect the label when it's relocated in the store. Maintenance and price updates can be performed remotely and a store layout change will not require any special procedures. The two-way radio enables effective and timely reporting while all price updates are automatically acknowledged.

The integration interface runs on Java. The EllaFashion application interface is integrated into the customer's own system so there is no need for a separate server.

Additional equipment, such as anti-theft gates or hand-held readers are available from reliable partners.

EllaFashion application system

Contact Us

We are happy to help you, send us your message.

1500 characters left