Das finnische Unternehmen Mariella Labels Oy, Hersteller von Technologien für den Einzelhandel, hat die Modeboutique Björkqvist in Helsinki mit seiner elektronischen Preisauszeichnungs-Lösung Ella Fashion ausgestattet. Die digitalen Preisschilder, fast so dünn wie Papier, basieren auf der E-Papier-Technologie und sollen die Preisgestaltung der Boutique dynamischer gestalten. Preise lassen sich von der Zentrale des Einzelhandelsunternehmens aus per Fernbedienung ändern.

The Finnish newspaper Helsingin Sanomat wrote and article about MariElla Labels / Ella Fashion digital price tags used by Björkqvist.

Vogue Italia visited Helsinki Fashion Week, where EllaFashion showcased their electronic pricing solution.

Helsinki fashion store Björkqvist has completed the installation of an electronic pricing solution from local technology company MariElla Labels Oy. The digital price tags, which are built using e-paper technology, display prices electronically and can be altered remotely with the click of a button. Björkqvist can trigger seasonal pricing, happy hour and flash sales both in-store and online.

MariElla Labels Oy – a manufacturer of EllaFashion electronic price tags – has announced the installation of its digital and disruptive retail solution in Helsinki fashion store Björkqvist.

EllaFashion is an electronic pricing solution that has been developed in close co-operation with retailers, for retailers. The digital price tags – built with lightweight, e-paper technology – display prices electronically and can be altered remotely at a retailer's headquarters with the click of a button.

EllaFashion is a partner during 22-26 of July at Helsinki Fashion Week in Finland.

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