Benefits


Benefits of dynamic pricing


EllaFashion is a digital pricing solution developed in close co-operation with retailers, for retailers. It combines digital price tags with smart fitting room and is an attractive choice for most different environments; from an exclusive boutique to outlets and anything in between. Retailer saves money and receives a reliable tool for maximizing sales, profit and margins.

EllaFashion provides dynamic pricing, real-time inventory and an efficient anti-theft system. The smart fitting room improves customer service and helps the customers to try and buy more.
The digital price tags are light-weight, small and elegant. Pricing is easily kept up to date, as the retailer can change prices with just a push of a button.
Getting started with EllaFashion is easy and economical.


Seven reasons

slider-arrowSell more.

The digital pricing solution enables dynamic sale and campaign pricing. Pricing is easy, flexible and remote-controlled. Price changes can be preprogrammed to ensure ultra-fast campaigns.
With EllaFashion Solution you can have the same prices regardless of the sales channel. Also, a chain of stores can easily have the same pricing across countries.

slider-arrowGet higher profit and better margins.

 Will a price increase of a few cents affect the demand of a product? Most likely it will not. With EllaFashion the retailer can efficiently use small price changes to maximize profit margins.

slider-arrowSave money.

The prices are changed with a push of a button. Prices are automatically updated in the POS system, at scales and shelf edge. Printing costs and human errors are minimized.

Digital and dynamic pricing is a superior way to have efficient sales campaigns; the price of slow-moving items can easily be lowered to sell them at a reduced price. Shelf space is quickly made available for faster selling articles and the amount of scrap is minimized.

slider-arrowIncrease productivity.

 Why waste personnel's valuable time on changing paper labels, checking for errors and correcting the price labels? Why not let them concentrate on what really matters: better customer service, which is yet increased with the smart fitting room feature. You can also do inventory immediately as often as you wish.

slider-arrowIncrease customer satisfaction.

 Customer’s shopping experience is more pleasant than ever; in the smart fitting room it is easy to call for assistance and ask for other garments. The digital price tags guarantee that the price is always right and clearly presented. A happy customer tends to return and buy more.

slider-arrowUnchallenged facts to support decision making.

 MariElla Labels digital retail pricing system comes with tools to create customized reporting system.

slider-arrowBuilt-in anti-theft system.

There is no need to add separate alarm devices to garments, as the digital price tags are provided with attachable anti-theft. Intelligent EllaFittingRoom together with MariElla Labels is a very efficient anti-theft system and leads to minimum shrinkage.


Pricing Tool

To maximize the profit, EllaPricingTool follows the demand and updates the prices according to the sales data to keep the sales plan. Prices are updated automatically according to the EllaPricingTool. Prices are decreased or increased and EllaFashion Prise Tags updated accordingly.

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